Loading...Loading...January 30, 2024
Breast, cervical and colorectal cancer screenings are covered at no out-of-pocket costs to employees under their annual preventive care benefits. Yet not all employees take advantage of these potentially life-saving benefits.
During Q1 2024, we’re using text-messaging to notify eligible employees about the importance of getting annual breast, cervical and colorectal cancer screenings, and to encourage them to schedule appointments. Only employees who have opted in to receive health information from us and provided a valid mobile phone number will receive these personalized notifications.
Here’s an example of the messaging we’ll send eligible employees and covered dependents who have opted in to receive them:
Hi [First Name]. This is Regence. Our records show you may be due for an important health check. Getting this check could help you stay on track with your health. To protect your privacy, no additional information will be shared unless you reply YES. |
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If a recipient requests help, our care advocates can answer questions, offer support in scheduling a screening, and offer them the option to inform Regence about any barriers they may face in seeking care and keeping current with their screenings.
This form of member communication supports our strategy of providing a personalized experience for members to help increase their engagement with preventive care. The campaign is targeted toward eligible female employees with breast, cervical or colorectal cancer screening care gaps across fully insured and self-funded employer groups; we’re also sending the same messages to eligible Individual and Medicare members. Regular screening can lead to the detection of cancers in their earliest stage, when they’re the most treatable.
While text-messaging outreach can be effective for encouraging members to seek needed screenings, it can’t reach everyone. That’s why it’s important to also encourage your employees to visit our preventive care list to understand all of the preventive services covered by their health plan at no out-of-pocket cost.
Questions? Please contact your account representative.