New family-building program available for ASO groups of 1,000+

June 25, 2024

According to the National Infertility Association, one in eight couples experience infertility, and data from the Centers for Disease Control and Prevention (CDC) shows that infertility rates among both women and men are rising. Additionally, the International Foundation of Employee Benefit Plans reports 40% of employers offer fertility and family-building benefits to retain employees.

To help address this need for ASO groups of 1,000+ that are shopping for fertility benefits, WIN family building program will be offered as a buy-up beginning with July 1, 2024, effective dates. WIN answers an urgent market demand of large employers seeking to provide employees with options for pursuing parenthood. It offers a comprehensive range of family-building services, including fertility, preservation (freezing), surrogacy and adoption.

WIN offers 24/7 access to dedicated Nurse Care Advocates who provide fertility education, treatment guidance, network navigation and behavioral health coaching through the entire fertility journey. In addition to a dedicated phone number, the program is accessible via desktop and the WINFamily app, which provides access to appointment scheduling, video conferencing and a comprehensive library of on-demand educational resources.

Each WIN Nurse Advocate has a minimum of five years prior fertility nursing experience, and the company has been partnering with Blue® Plans to offer family-building solutions for 25 years. Additionally, WIN has seen greater pregnancy successes than some other forms of fertility treatment, with a 28% higher pregnancy rate per IVF transfer and 31% higher live birth rate than the national average.

ASO groups of 1,000+ that choose the WIN family-building buy-up will have access to all of the above through the Regence network of providers, as well as utilization reporting.

WIN is separate from our Pregnancy Program, which provides specialized support and access to information and resources to help expectant parents navigate their pregnancy to a healthier full-term delivery. The Pregnancy Program is available as a buy-up to fully insured groups of 51+ and self-funded groups.

Additionally, WIN buy-up option is separate from WIN Comprehensive Treatment Bundles℠ offered directly to members through Regence Advantages.

Encourage your employer groups and their employees to better understand their fertility and family-building benefit options so they can choose the best fit.

For questions or to learn more about offering WIN to your self-funded groups with 1,000+ enrolled employees, please contact your account representative.

WIN is a separate company that provides family building product offerings.